Corporate Volunteering - strategically promoting volunteering
In corporate volunteering, employees get involved in social issues that lie outside the company's actual tasks.
Corporate Volunteering is a win-win situation:
- Society, because it receives a lot of active support.
- Employees, because they work in a way that is particularly meaningful and at the same time acquire new perspectives and skills.
- And the company because it gains a better reputation, has more satisfied employees* and can cleverly combine volunteering measures with personnel development.
A win-win-win situation!
Resource-oriented corporate volunteering planning
Before you start planning corporate volunteering measures, it is advisable to make a basic decision:
- Should corporate volunteering be actively integrated into the corporate strategy?
- Or are you interested in supporting the private commitment of employees, i.e. passively encouraging it?
If you want to actively integrate Corporate Volunteering into your corporate strategy, you need a concept. This concept should answer the following questions:
- What goal do you want to achieve for the company, the employees, society and the non-profit organization? What exactly is the added value for society and for your company?
- How do you integrate this goal into existing corporate, corporate citizenship and human resources strategies?
- Which instruments and formats are best suited for corporate volunteering?
- How do you plan a corporate volunteering measure in detail?
- How do you specifically find non-profit organizations that fit you and your goals?
- How can employees, works council and cooperation partners be involved?
- How do you prepare employees for corporate volunteering assignments and how do you accompany such assignments?
- How can corporate volunteering measures be communicated appropriately?
- How can you tell whether a corporate volunteering measure is successful?
- Which indicators can you use to measure the impact of corporate volunteering measures, quantitatively and qualitatively?
- What pitfalls lurk on the path to successful involvement?
You can see: In order to turn good intentions into good actions, some strategic preliminary considerations are necessary. By the way: We at PHINEO are happy to advise you on this!
Guide: Corporate Volunteering in practice
Information on how to approach a corporate volunteering strategy can also be found in our free guide "Strong together - A guide to effective corporate citizenship in companies", which you can download below.
From the content:
- Corporate Volunteering - what is it good for?
- Possible Corporate Volunteering formats
- Strategic development and implementation of corporate volunteering
- Legal issues of Corporate Volunteering
- Determine and ensure the effect of corporate volunteering measures
- Communicate Corporate Volunteering skilfully
- Find suitable project partners