Corporate Volunteering - strategically promoting volunteering

In corporate volunteering, employees get involved in social issues that lie outside the company's actual tasks.

Corporate Volunteering is a win-win situation:

  • Society, because it receives a lot of active support.
  • Employees, because they work in a way that is particularly meaningful and at the same time acquire new perspectives and skills.
  • And the company because it gains a better reputation, has more satisfied employees* and can cleverly combine volunteering measures with personnel development.

A win-win-win situation!

Resource-oriented corporate volunteering planning

Before you start planning corporate volunteering measures, it is advisable to make a basic decision:

  • Should corporate volunteering be actively integrated into the corporate strategy?
  • Or are you interested in supporting the private commitment of employees, i.e. passively encouraging it?

If you want to actively integrate Corporate Volunteering into your corporate strategy, you need a concept. This concept should answer the following questions:

  • What goal do you want to achieve for the company, the employees, society and the non-profit organization? What exactly is the added value for society and for your company?
  • How do you integrate this goal into existing corporate, corporate citizenship and human resources strategies?
  • Which instruments and formats are best suited for corporate volunteering?
  • How do you plan a corporate volunteering measure in detail?
  • How do you specifically find non-profit organizations that fit you and your goals?
  • How can employees, works council and cooperation partners be involved?
  • How do you prepare employees for corporate volunteering assignments and how do you accompany such assignments?
  • How can corporate volunteering measures be communicated appropriately?
  • How can you tell whether a corporate volunteering measure is successful?
  • Which indicators can you use to measure the impact of corporate volunteering measures, quantitatively and qualitatively?
  • What pitfalls lurk on the path to successful involvement?

You can see: In order to turn good intentions into good actions, some strategic preliminary considerations are necessary. By the way: We at PHINEO are happy to advise you on this!

Guide: Corporate Volunteering in practice

Information on how to approach a corporate volunteering strategy can also be found in our free guide "Strong together - A guide to effective corporate citizenship in companies", which you can download below.

From the content:

  • Corporate Volunteering - what is it good for?
  • Possible Corporate Volunteering formats
  • Strategic development and implementation of corporate volunteering
  • Legal issues of Corporate Volunteering
  • Determine and ensure the effect of corporate volunteering measures
  • Communicate Corporate Volunteering skilfully
  • Find suitable project partners


Praxis-Ratgeber: Corporate Volunteering für Unternehmen

Soziale Verantwortung als Teil der Wertschöpfung


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Juliane Hagedorn

Head of Consulting
+49 30 520 065 315
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