Corporate Volunteering — Strategically promoting volunteering
In Corporate Volunteering, employees get involved in social issues that are beyond the company’s actual responsibilities.
Corporate Volunteering is a win-win situation for everyone:
- Society, because it is receiving a lot of dedicated support.
- Employees, because they work in a way that is very meaningful while acquiring new perspectives and skills.
- And the company because it gains a better reputation, has more content employees and can effectively combine volunteering activities with personnel development.
A win-win-win situation!
Planning Corporate Volunteering in line with resources
Before you start planning Corporate Volunteering activities, it is a good idea to make a basic decision:
- Should Corporate Volunteering be actively integrated into the corporate strategy?
- Or are you interested in supporting the private engagement of employees, i.e. passively encouraging it?
If you want to actively integrate Corporate Volunteering into your corporate strategy, you need a concept. This concept should answer the following questions:
- What objective do you want to achieve for the company, the employees, society and the nonprofit organization? What exactly is the added value for society and for your company?
- How do you integrate this objective into existing corporate, corporate citizenship and human resources strategies?
- Which instruments and formats are best suited for Corporate Volunteering?
- How do you plan a Corporate Volunteering activity in detail?
- How do you find specific nonprofit organizations that match you and your goals?
- How can employees, the workers’ council and cooperation partners be involved?
- How do you prepare employees for Corporate Volunteering assignments and how do you accompany such assignments?
- How can Corporate Volunteering measures be communicated appropriately?
- How can you tell whether a Corporate Volunteering measure is successful?
- Which indicators can you use to measure the impact of Corporate Volunteering activities, quantitatively and qualitatively?
- What pitfalls lurk on the path to successful social engagement?
As you can see, in order to turn good intentions into a positiveoutcome, some strategic preliminary considerations are necessary. By the way, we at PHINEO are happy to advise you on this!
Guide: Corporate Volunteering in practice
Information on how to approach a Corporate Volunteering strategy can also be found in our guide “Strong together — A guide to effective Corporate Citizenship in companies”, which you can download below free of charge.
From the contents:
- Corporate Volunteering — what is it good for?
- Possible Corporate Volunteering formats
- Strategic development and implementation of Corporate Volunteering
- Legal issues of Corporate Volunteering
- Determining and ensuring the effect of Corporate Volunteering measures
- Communicating Corporate Volunteering skilfully
- Finding suitable project partners