Cor­po­rate Vol­un­teer­ing — Strate­gi­cal­ly pro­mot­ing volunteering

In Cor­po­rate Vol­un­teer­ing, employ­ees get involved in social issues that are beyond the com­pa­ny’s actu­al responsibilities.

Cor­po­rate Vol­un­teer­ing is a win-win sit­u­a­tion for everyone:

• Soci­ety, because it is receiv­ing a lot of ded­i­cat­ed support.
• Employ­ees, because they work in a way that is very mean­ing­ful while acquir­ing new per­spec­tives and skills.
• And the com­pa­ny because it gains a bet­ter rep­u­ta­tion, has more con­tent employ­ees and can effec­tive­ly com­bine vol­un­teer­ing activ­i­ties with per­son­nel development.

A win-win-win sit­u­a­tion!

Plan­ning Cor­po­rate Vol­un­teer­ing in line with resources

Before you start plan­ning Cor­po­rate Vol­un­teer­ing activ­i­ties, it is a good idea to make a basic decision:

• Should Cor­po­rate Vol­un­teer­ing be active­ly inte­grat­ed into the cor­po­rate strategy?
• Or are you inter­est­ed in sup­port­ing the pri­vate engage­ment of employ­ees, i.e. pas­sive­ly encour­ag­ing it?

If you want to active­ly inte­grate Cor­po­rate Vol­un­teer­ing into your cor­po­rate strat­e­gy, you need a con­cept. This con­cept should answer the fol­low­ing questions:

• What objec­tive do you want to achieve for the com­pa­ny, the employ­ees, soci­ety and the non­prof­it orga­ni­za­tion? What exact­ly is the added val­ue for soci­ety and for your company?
• How do you inte­grate this objec­tive into exist­ing cor­po­rate, cor­po­rate cit­i­zen­ship and human resources strategies?
• Which instru­ments and for­mats are best suit­ed for Cor­po­rate Volunteering?
• How do you plan a Cor­po­rate Vol­un­teer­ing activ­i­ty in detail?
• How do you find spe­cif­ic non­prof­it orga­ni­za­tions that match you and your goals?
• How can employ­ees, the work­ers’ coun­cil and coop­er­a­tion part­ners be involved?
• How do you pre­pare employ­ees for Cor­po­rate Vol­un­teer­ing assign­ments and how do you accom­pa­ny such assignments?
• How can Cor­po­rate Vol­un­teer­ing mea­sures be com­mu­ni­cat­ed appro­pri­ate­ly?
• How can you tell whether a Cor­po­rate Vol­un­teer­ing mea­sure is suc­cess­ful?
• Which indi­ca­tors can you use to mea­sure the impact of Cor­po­rate Vol­un­teer­ing activ­i­ties, quan­ti­ta­tive­ly and qualitatively?
• What pit­falls lurk on the path to suc­cess­ful social engagement?

As you can see, in order to turn good inten­tions into a pos­i­tive­out­come, some strate­gic pre­lim­i­nary con­sid­er­a­tions are nec­es­sary. By the way, we at PHI­NEO are hap­py to advise you on this!

Guide: Cor­po­rate Vol­un­teer­ing in practice

Infor­ma­tion on how to approach a Cor­po­rate Vol­un­teer­ing strat­e­gy can also be found in our guide ​“Strong togeth­er — A guide to effec­tive Cor­po­rate Cit­i­zen­ship in com­pa­nies”, which you can down­load below free of charge.

From the contents:

• Cor­po­rate Vol­un­teer­ing — what is it good for?
• Pos­si­ble Cor­po­rate Vol­un­teer­ing formats
• Strate­gic devel­op­ment and imple­men­ta­tion of Cor­po­rate Volunteering
• Legal issues of Cor­po­rate Volunteering
• Deter­min­ing and ensur­ing the effect of Cor­po­rate Vol­un­teer­ing measures
• Com­mu­ni­cat­ing Cor­po­rate Vol­un­teer­ing skilfully
• Find­ing suit­able project partners