The Seal of Impact

The Seal of Impact: Show the world what impact you have!

Are you active­ly com­mit­ted to soci­ety with your project? And you want to show that your engage­ment has a proven impact? — Then have your project ana­lyzed by PHI­NEO and show with the Seal of Impact that you make a difference!

In order for you to have your project ana­lyzed by us, it must match our cur­rent call for pro­pos­als. More infor­ma­tion on this, you can find on the page of our calls for pro­pos­als.

There are two seals of approval in Ger­many — one of them is the ​“Seal of Impact”. It is free of charge. You can use the Seal of Impact in var­i­ousways in your com­mu­ni­ca­tion — on the web­site, in dona­tion let­ters and on posters. With this seal you show poten­tial sup­port­ers: You have what it takes to make a big impact and you han­dle entrust­ed funds with care!

What’s the ben­e­fit of the analysis?

Non-prof­it orga­ni­za­tions receive con­struc­tive feed­back through­out the whole analy­sis process. In addi­tion to an inde­pen­dent assess­ment of their strengths and weak­ness­es, they receive advice on how they can achieve more in their every­day work with sim­ple means.

In the event of being award­ed, non-prof­it orga­ni­za­tions can use the Seal of Impact in a num­ber of ways in their com­mu­ni­ca­tions.

In addi­tion, com­pa­nies and foun­da­tions like to draw on our pool of rec­om­mend­ed projects when they are look­ing for new fund­ing projects.

Have orga­ni­za­tions already received high­er dona­tions through the Seal of Impact?

Yes, we know of many exam­ples where the award­ed Seal of Impact has had a pos­i­tive effect on receiv­ing dona­tions. We know of indi­vid­ual dona­tions in the five to six-fig­ure range.

Alone through the nation­wide fundrais­ing cam­paign DEUTSCH­LAND RUN­DET AUF, which exclu­sive­ly sup­ports projects award­ed by PHI­NEO, 10 mil­lion euros in dona­tions have been raised so far. A con­sid­er­able part of the 100 mil­lion euro fund­ing bud­get of the SKala ini­tia­tive also goes to Seal of Impact projects.

We also know of non-mon­e­tary dona­tions in the form of con­sul­tan­cy ser­vices, work­shops and train­ing cours­es that orga­ni­za­tions have received as a result of the Seal of Impact.

A sur­vey among the Seal of Impact orga­ni­za­tions in the sum­mer of 2018 yield­ed the fol­low­ing results (n=114)

• Orga­ni­za­tions using the Seal of Impact­thus increase the like­li­hood to gen­er­ate high­er fundrais­ing income. Of those who active­ly use the seal, 58% con­firmed high­er fundrais­ing income; while only 47% of orga­ni­za­tions not using the label did so.
• The Seal of Impact is a door open­er espe­cial­ly for foun­da­tions. Approx. 78% of the orga­ni­za­tions that have been award­ed with the seal, entered into new coop­er­a­tions with at least one foundation.
• 94% of those sur­veyed would rec­om­mend the PHI­NEO analy­sis to oth­er organizations.
• 79% of all orga­ni­za­tions stat­ed that they had ben­e­fit­ed from an image boost as a result of the award.
• 83% of all orga­ni­za­tions have used the analy­sis process for inter­nal learn­ing and qual­i­ty devel­op­ment, and e.g. ini­ti­at­ed changes in the orga­ni­za­tion. Only 4% indi­cat­ed that their expec­ta­tions in this respect were not fulfilled.

What hap­pens in the analy­sis process?

In our analy­sis feed­back, we explain what we par­tic­u­lar­ly like about the orga­ni­za­tion and in which areas there is poten­tial for opti­mi­sa­tion. We give suggestions…

• on the impact ori­en­ta­tion of the orga­ni­za­tion in its project work, e.g. with regards to tar­get review, qual­i­ty devel­op­ment and learn­ing culture
• on the pros and cons of the respec­tive orga­ni­za­tion­al struc­ture, e.g. on the inter­ac­tion between the com­mit­tees and the management;
• on con­trol mech­a­nisms and the need for finan­cial auditing;
• as to why it makes sense to work as trans­par­ent­ly as pos­si­ble and what spe­cif­ic require­ments this entails

Par­tic­i­pat­ing orga­ni­za­tions receive this con­sult­ing ser­vice free of charge — regard­less of whether they are ulti­mate­ly award­ed our Seal of Impact.

And in any case, it applies: There is no musts, only cans! It is entire­ly up to you which of our ideas you final­ly want to imple­ment. Of course we treat all data strict­ly confidential!

Ques­tions about the Seal of Impact