Social Impact Navigator

Planning ahead for what happens afterwards

Social Impact Navigator: Reach project goals more effectively

The success of social projects is measured by how much impact a project has - both for the target groups and for society as a whole.

The Social Impact Navigator helps you ...

  • plan your project from the beginning with the greatest possible impact
  • Define goals and target groups precisely
  • to develop a logic of impact for your project
  • analyse and "measure" the impact achieved
  • to communicate and market your project in a way that is appropriate for the target group

But the Social Impact Navigator can do much more than just project management: it also supports you in fundraising! If you can plausibly prove how your project works and what successes it achieves, you have a better chance than donors.

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The Social Impact Navigator explains step by step in an easily understandable way how the often hectic everyday life of a project can be organised more systematically. With examples, working aids and checklists.

And best of all: the Social Impact Navigator is free of charge. Online and in print.

Other languages

Social Impact Navigator goes global

These versions are available as eBooks; print copies are only available of the German version.

Project management for associations

The Social Impact Navigator is a joint project of the Bertelsmann Stiftung and PHINEO. The Social Impact Navigator was first published in 2013. 40,000 copies have since been distributed, both online and in print.

The Social Impact Navigator helps to put project management in associations on a solid footing:

  • Needs and environment analysis: Successful project management requires precise knowledge of the needs of the target groups. For the project structure and the project plan, you need to know who is already working in the project environment and what offers you could use to fill gaps.
  • Define target groups: A non-profit project is only successful if it really reaches the target groups. As banal as this may sound, but in practice target group analyses are often very fuzzy.
  • Define impact goals: No project without a goal! Impact targets form the basis for effective project management in associations & NGOs. They specify which measures have to be taken and which processes have to be installed to reach the target groups.
  • Find indicators: In order to determine whether the impact has occurred as foreseen in the project plan, indicators are needed. These clues are called: indicators.
  • Measuring impact: The achieved impact can be planned and "measured" or analysed. Not as an indicator, but in such a way that you can find out how well they "work".
  • Create impact logic: What is the logic behind the project, which stages build on each other? An impact logic supports you in setting up the project structure and project plan in such a way that resources are used optimally.
  • Monitoring & data collection: There are countless methods of data collection. Among them are some that clubs can implement on their own.
  • Communication: Transparent communication with donors, cooperation partners and the public not only appears credible, but also contributes to quality management, because you can identify deviations from the plan more quickly.

You will find this and much more in the Social Impact Navigator. You can download it above, for the online version please click here: "Social Impact Navigator Projektmanagement für Vereine"

Further offers

Our workshops & webinars on the topics of impact orientation, project planning and impact measurement

For foundations and sponsors: Course book Foundations - Creating impact-oriented funding projects

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