Nonprofit journalism - Impact logics, quality criteria and tips for sponsors

Report and funding guide combined in one: Luminate, Schöpflin Stiftung, Rudolf Augstein Stiftung and PHINEO on impact mechanisms and strategic funding in the field of nonprofit journalism.

At present, we are experiencing a realignment of journalism: obsolete and disappearing funding models, the dependence on tech platforms as well as a crisis of trust and authority indicate that there is currently a lack of viable concepts for sustainable journalism.

One of many approaches to ensure quality journalism for the future could consist in the targeted and stronger promotion of relevant offers in terms of freedom of information and opinion as well as in projects of nonprofit journalism.

For this reason, the Schöpflin Stiftung, the Rudolf Augstein Stiftung and PHINEO are currently working on a guidebook and field study that will ...

  • give an overview of the players in the field of nonprofit journalism and the freedom of information and opinion,
  • clarify systemic correlations and potentials,
  • present functioning business models and successful impact logics,
  • identify challenges, funding gaps and limiting factors and
  • provide decision-makers in funding institutions and politics with concrete recommendations for action.

The publication focuses on German players, but also takes into account outstanding European and international examples. It will be published in September 2020.

Pre-orders for a free print version can be placed now. Please send a short e-mail to

About the funding partners

The Schöpflin Stiftung is committed to critical awareness raising, a vibrant democracy and a diverse society. Within this framework, it promotes journalism for the common good as a necessary complement to public and private publishing journalism, with the aim of creating a democratic, well-informed society.

The Rudolf Augstein Stiftung feels a close connection to the founder of the news magazine DER SPIEGEL and his commitment to critical and independent journalism. Journalists should be able to follow his motto "Telling what is” (“Sagen, was ist”)" even under the circumstances of media change. The foundation therefore supports initiatives that drive investigative journalism, explore new methods and business models and contribute to networking and diversity in the journalistic field.

Luminate is a philanthropic organization and part of the Omidyar Group of eBay founder Pierre Omidyar.

Do you have questions?

Florian Hinze

+49 30 520 065 327
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